The latest articles and news

What we have learned about launching and growing products, written down by the people doing the work.

Why we build mobile apps with React Native and Expo in 2026

Published
Author
Ahmed Ben Gayess
Lead Engineer

One codebase that feels native on iOS and Android, custom interfaces when the product calls for them, EAS for builds and updates, a maintained library for almost everything, and native modules when you need them. Why React Native with Expo is our default for mobile.

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Build or buy AI for your product: a decision guide

Published
Author
Saif Eddine Halila
Head of Cloud Engineering

Most AI features come in three shapes: an off-the-shelf tool, a feature built on a foundation model, or a custom model. How to choose between them on value, data, cost over five years and the risk of being wrong.

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Fractional CTO: what it is, when a startup needs one, and what it costs

Published
Author
Faten Matmati
Founder & CEO

A fractional CTO gives a startup senior technical leadership part-time: the stack, the architecture, the hiring, the decisions that determine whether the product can scale. What the role covers, when you need one, what it costs, and how it compares to a full-time CTO or an agency.

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